A collaborative, experimental art book as a manifesto, emphasizing a new way of thinking about authorship, inspiration and ideas.

Inception book

The book that followed became a manifesto for a more nuanced approach to the individual and collective aspects of creation. We propose to take the best of both worlds – to maintain the key value of individual contributions to the creative act, while at the same time embracing the shared nature of inspiration. This is a way to remove the imaginary borders between “mine” and “yours” that so often prevent inspiration from freely moving in the atmosphere.

A study on the nature of inspiration on an unpreceded scale — for the first time in history, 111 architects from 29 countries, spanning five continents, united in a unique, collaborative experiment

Inception book

How does inspiration move through the atmosphere? How do we inspire each other? And how does creative inspiration itself change through each person’s unique experience? To find this out, Annvil set an experiment by tasking one architect to use the painting The Rhythm of a Russian Dance by Theo van Doesburg (1918, Museum of Modern Art, New York) as the stimulus for creating his own work, which would then be passed onto other architects, who in turn would draw inspiration for their own new work.

This way, 111 of the world’s most remarkable architects were invited to co-author this book of collective creation by contributing artworks inspired by each other. Drawings, graphics, photographs and models by these renowned architects form a chain — each contribution is a response inspired by the previous work. Personal statements by the architects themselves provide a glance into the inspirational impulses essential to creative work processes. The book was designed by the Joost Grootens Studio and published by the Jap Sam Publishing House in the Netherlands.