Porta Manana, surf shop
Shop Port Manana is a sporting goods and clothing store in Latvia, which offers a wide range of sporting brands. This is one of the few places in Riga, where you can buy the world best known surf brand apparel and a specific sport equipment. The product range of the brand is very comprehensive, for this reason, the store’s concept was to create an environment that would divert attention from the product color and shape diversity.
This was done coloring the walls, ceilings and all big plane in bright colors. That created a sense that all store items are mutually-bound rather than representing individual product brands. To arrange a well organize environment, to the walls were attached a metal structures, which created a checked patter. The metalic checked patter is used as a clothes racks. This checked pattern motive is mainstream throughout all Port Manana interior. To façade of the building would be visible in the evening, it was highlighted in the horizontal planes. Each of the two floors of the store lit up in different colors. Buttom is orange, and a top –blue. The color combination creates an association with the sun and water, which is important elements for surfers, wakeborders and other visitors in the store.