Storytelling is one of our know-how. A story whose main character is the interior architecture project. Story content arising out of a set of circumstances, where a location, space and time dimension interact each other. As well as with a business model, the project settings, an environment and the customer’s personality.
Scrutinizing and analyzing these factors is formed a logical story structure or interior concept background. It provides answers to two essential questions – what? is the essence of the project and why? exactly such is the character of story hero. Answers serve as a meaningful basis for further project development steps and mark the identity of each project. The project gets its personal code, which encodes meaningful message. As a result, it leads to interior architecture, in which nothing is random.
Storytelling plays a significant role in the public-sector projects, it serves as an emotional bridge between an audience, interior architecture and product or service. That the ship will call, so it will float. In private sector projects storytelling process discovers the customer’s personality and values, which is important to encode the project. Because it is a story about a human. A personality.